The Consumer Center is a trusted one-stop online-platform that consumers can come to for free comparisons relating to various financial products, and in-so-doing receive an unbiased market comparison which allows them to make an informed decision, safe from the pressurised sales tactics imposed by many financial service providers.  This diverse, multi-channel platform will help us improve South Africa’s financial literacy by providing guidance and holding the hand of the consumer throughout the buying process at NO cost to them, while leveraging the competitiveness of South Africa’s financial service industry to ensure that the consumer gets the best value from their purchasing decision.